Canadian Tire | Toronto Event Videography

SBB Media provided event videography, candid reaction capture, and social reels for Canadian Tire's Team Canada Parahockey surprise donation towards the 2026 Milano Cortina Olympic Games.

Sports Partnership & Live Event Reaction Coverage

Client: Canadian Tire (Team Canada Parahockey)

Agency: Jackbox Creative

Location: Toronto, ON

Impact: Captured live event videography and genuine, candid reactions highlighting Canadian Tire's surprise partnership announcement with Team Canada Parahockey. Produced dynamic horizontal and vertical video edits for broadcast recap and digital social distribution.

Deliverables:

• 1x Horizontal Commercial Event Recap Video (16:9)•1x Vertical Social Reel (9:16 for Instagram Reels & TikTok)

• Live On-Site Event Videography & Audio Reaction Capture

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